STW Group addresses critical customer data management

Source: Enterprise Innovation

Author: Staff Writer

STW Communications Group, a marketing communications company in Australia, has replaced its legacy software with a centralized backup, advanced recovery and increased business agility to manage an aggressive data growth.

STW Group, comprising more than 70 marketing, media, advertising, public relations and digital communications firms, is deploying CommVault Simpana software and is utilizing SnapProtect technology to increase compliance and content management capabilities.

Representing some of the world's biggest companies and most well-known brands, including BMW, Myer, IBM, Coca-Cola, American Express and St George Bank, STW Group manage huge amounts of data-intensive digital images and video content for its clients and estimate annual data growth of up to 50%.

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